Geoff Weston
My local Woolworths supermarket at St Clair has recently undergone a makeover which I believe is a standard design for all of your stores.
The net result of this refurbishment for the customer has been one of confusion, frustration and anger.
The dropping of certain product lines while understandable in the competitive world is disappointing as many appear to have been local product.
The main concern from my perspective and many of the other customers is the ridiculous product placement.
Comments from other shoppers are less than complimentary when discussing the designers of the store layout
Once again I understand that product placement is something of an art-form for the savvy marketers but wandering up and down looking for a specific product is not an enjoyable shopping experience…